Neorurale Hub - Innovation Center Giulio Natta

Located in Giussago (PV), 40 minutes by Milano city center, NeoruraleHub is an incubator of competences and the first biodiversity laboratory in Italy dedicated to Nobel prize Giulio Natta.

Formally founded in  2018, after 25 years of re-naturalization experiments performed since 1996 which drastically increased  biodiversity levels (>1 mln trees planted to date), it is now a 1,000 hectares space where innovative and sustainable solutions for the food supply chain are developed.


Main pillars are regenerative agriculture, resources,energy and resouces saving for industrial process, and circular economy, specifically addressed in relation to the needs of metropolitan areas and their residents.


NeoruraleHub provides solutions to  create a living, thriving and biodiverse ecosystem to improve quality of life and value of agricultural  suburbs, turning their mission from food producers to ecosystem and environment service providers for  the surrounding cities, making it the first “Environment Producer’’. It develops, designs and manages patented solutions and products for their customers also through its incubated start-ups portfolio and innovative companies of their Innovation Center’s network.