Giorgio Armani has declared that he wants to follow his actions by words and take courageous decisions; he wants to bring the Haute Couture fashion shows back to Milano.
His choice stems from the desire to enhance the brand's heritage, alongside that of the city of Milano and of Made in Italy.
I hope that my example will be followed by other Italian colleagues who show in Paris. It would be an excellent opportunity to team up together which, so far, we haven’t really been good at doing like the French designers.
The Giorgio Armani and Emporio Armani menswear and womenswear shows will be presented in September 2020 in Milano, subject to current regulations. The Armani Privé fashion show will be held in January 2021 in Palazzo Orsini, the brand’s historic headquarters in via Borgonuovo. One single collection will encapsulate all 4 seasons, comprising garments of all weights suitable for the winter collection as well as styles for summer.