YESMILANO LAUNCHES THE VIDEO "MILANO IS ALWAYS THE SAME, BECAUSE IT IS NEVER THE SAME"
The districts of the city at the center of the new communication campaign created in collaboration with Wunderman Thompson - WPP group - and Movie Magic International.
Milan, 15 July 2020 - The stage of the Teatro alla Scala and the Balera dell'Ortica dance floor; the bull in the Galleria and the pink flamingos of Villa Invernizzi. Leonardo's Last Supper, but also dinners in Brera; the frescoes of the Church of San Siro and the graffiti of Lambrate; the Central Station, the tram and bike sharing. Piazza Affari and the Open Squares with ping pong. And then the CityLife towers, the golden one of Fondazione Prada and the Seven Heavenly Palaces of Kiefer at the Pirelli Hangar Bicocca. The Vertical Forest, Porta Venezia, the fashion district, ChinaTown, via Padova, Bicocca, Lambrate, the Navigli, Lorenteggio, the Bovisa and Baggio.
The neighborhoods, the city life’s engine, are the protagonists of the new communication campaign "Milan is always the same because it is never the same", launched with the YesMilano brand in collaboration with the Milanese headquarters of Wunderman Thompson - WPP group -.
A city that changes day by day, changing identity and always awakening different. New. The video tells the liveliness of stimuli and the variety of experiences that the city can offer, a narration that also passes through the voice and participation of artists and personalities dear to Milan,well known nationally and internationally.
Together with Ghali - former narrative voice of the campaign "A new beginning. One step at a time" - Carlo Cracco, Stefano Boeri, M¥SS KETA, Rossana Orlandi, Davide Dev, Italo Manca, Knowpmw, Aya Mohamed-Milanpyramid, the dancers of the Accademia del Teatro alla Scala, Nicolas Di Benedetto, the Canottieri San Cristoforo, Carolina Amoretti & le Fantagirls, Pierantonio Micciarelli, Marina Di Furia and Andrée Ruth Shammah, with all the places involved, invite you to experience every district of Milan, because "for every corner you think you know there is another one to discover. "
All participants in the project contributed for free to the initiative to provide support to the city of Milan.
The video will be on all YesMilano social channels, through audiovisual communication circuits and relaunched in the city with billboards in the neighborhoods.
The communication campaign is a project of Milano & Partners, the promotion agency of the city of Milan, promoted by the Municipality of Milan and the Milan Chamber of Commerce of Monza Brianza Lodi with Borsa Italiana, Confcommercio, SEA and Pirelli.
NOTES ON THE VIDEO "MILANO IS ALWAYS THE SAME, BECAUSE IT IS NEVER THE SAME"
Creative idea Agency: Wunderman Thompson - WPP group -
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Director: Dario Marongiu and Lorenzo Branchi
Head of Business Strategy: Matteo Bellisario
TV Producer: Valeria Della Valle
Directed by: Sämen
Director of photography: Luca Esposito
Assistant director: Andrea Piazza
Production house: Movie Magic International
Executive producer: Chicco Mazzini
Producer: Alessia Sala
Production manager: Stefano Riva
Production inspector: Francesco Bensi
Costumes: Simona Marchini
Make-up: Milena Digirolamo / Luisa Ruggiero
Steadicam operator: Armando Avallone
Sound engineer: Marco Lo Tufo
Dronists: Bapufilm by Paolo Aralla
Directed by: Davide Gentile
Director of photography: Alessandro Ubaldi
Director / production assistant: Ghila Valabrega
Photographer: Alice Turchini
Music: Federico Landini - Parcosuoni
Speaker: Simone D’Andrea
Post Production: Hogarth Italy
Editor and online: Gabriele Agresta
Editor and online: Alessandro Peticca
Sound designer: Alessandro Pizzetti
Colorist: Daniel Pallucca
Post producer: Ilaria Cherchi and Francesca Di Leno
Teatro alla Scala Academy
ATM - Milan Transport Company
Canottieri San Cristoforo
Church of Santa Maria presso San Satiro
Romeo and Enrica Invernizzi Foundation
Hangar Bicocca Pirelli
Ministry of Cultural Heritage and Activities and Tourism - Regional Directorate of Lombardy Museums for the granting of the image of the Last Supper
La Libera restaurant
Sea - Milan Airports
Teatro alla Scala