Campaign Press Release

Campaign: Milano is always the same because it is never the same.


The districts of the city at the center of the new communication campaign created in collaboration with Wunderman Thompson - WPP group - and Movie Magic International.


 Milan, 15 July 2020 - The stage of the Teatro alla Scala and the Balera dell'Ortica dance floor; the bull in the Galleria and the pink flamingos of Villa Invernizzi. Leonardo's Last Supper, but also dinners in Brera; the frescoes of the Church of San Siro and the graffiti of Lambrate; the Central Station, the tram and bike sharing. Piazza Affari and the Open Squares with ping pong. And then the CityLife towers, the golden one of Fondazione Prada  and the Seven Heavenly Palaces of Kiefer at the Pirelli Hangar Bicocca. The Vertical Forest, Porta Venezia, the fashion district, ChinaTown, via Padova, Bicocca, Lambrate, the Navigli, Lorenteggio, the Bovisa and Baggio.


 The neighborhoods, the city life’s engine, are the protagonists of the new communication campaign "Milan is always the same because it is never the same", launched with the YesMilano brand in collaboration with the Milanese headquarters of Wunderman Thompson - WPP group -.


A city that changes day by day, changing identity and always awakening different. New. The video tells the liveliness of stimuli and the variety of experiences that the city can offer, a narration that also passes through the voice and participation of artists and personalities dear to Milan,well known nationally and internationally.

Together with Ghali - former narrative voice of the campaign "A new beginning. One step at a time" - Carlo Cracco, Stefano Boeri, M¥SS KETA, Rossana Orlandi, Davide Dev, Italo Manca, Knowpmw, Aya Mohamed-Milanpyramid, the dancers of the Accademia del Teatro alla Scala, Nicolas Di Benedetto, the Canottieri San Cristoforo, Carolina Amoretti & le Fantagirls, Pierantonio Micciarelli, Marina Di Furia and Andrée Ruth Shammah, with all the places involved, invite you to experience every district of Milan, because "for every corner you think you know there is another one to discover. "


All participants in the project contributed for free to the initiative to provide support to the city of Milan.


The video will be on all YesMilano social channels, through audiovisual communication circuits and relaunched in the city with billboards in the neighborhoods.


The communication campaign is a project of Milano & Partners, the promotion agency of the city of Milan, promoted by the Municipality of Milan and the Milan Chamber of Commerce of Monza Brianza Lodi with Borsa Italiana, Confcommercio, SEA and Pirelli.





Creative idea Agency: Wunderman Thompson - WPP group -

Chief Executive Officer: Giuseppe Stigliano

Chief Creative Officer: Lorenzo Crespi

Creative Director: Dario Marongiu and Lorenzo Branchi

Head of Business Strategy: Matteo Bellisario

TV Producer: Valeria Della Valle




Directed by: Sämen

Director of photography: Luca Esposito

Assistant director: Andrea Piazza




Production house: Movie Magic International

Executive producer: Chicco Mazzini

Producer: Alessia Sala

Production manager: Stefano Riva

Production inspector: Francesco Bensi

Costumes: Simona Marchini

Make-up: Milena Digirolamo / Luisa Ruggiero

Steadicam operator: Armando Avallone

Sound engineer: Marco Lo Tufo

Dronists: Bapufilm by Paolo Aralla


2nd Unit:

Directed by: Davide Gentile

Director of photography: Alessandro Ubaldi

Director / production assistant: Ghila Valabrega

Photographer: Alice Turchini

Music: Federico Landini - Parcosuoni

Speaker: Simone D’Andrea

Post Production: Hogarth Italy

Editor and online: Gabriele Agresta

Editor and online: Alessandro Peticca

Sound designer: Alessandro Pizzetti

Colorist: Daniel Pallucca

Post producer: Ilaria Cherchi and Francesca Di Leno



Teatro alla Scala Academy


ATM - Milan Transport Company

Bar Basso

Canottieri San Cristoforo

Church of Santa Maria presso San Satiro

Confcommercio Milano

Romeo and Enrica Invernizzi Foundation

Hangar Bicocca Pirelli

Balera dell’ortica

Ministry of Cultural Heritage and Activities and Tourism - Regional Directorate of Lombardy Museums for the granting of the image of the Last Supper

Cracco restaurant

La Libera restaurant

Sea - Milan Airports

Teatro alla Scala