This program relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition. Core lectures and case discussions are enhanced with off-campus visits, meetings with managers and professionals, commissioned business projects and field research.
Graduates of the program integrate the use of economic and management techniques and tools with the understanding of the specific dynamics
and complexities of the creative industries.