The master is designed for Omnichannel Marketing Professionals. The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.
Starting from the 2021 intake, it will be possible to choose whether to join classes online or in person (if permitted). Please note that candidates need to choose the modality before the program starts.