Innovation and Technologies

Milano is the most innovative city in Italy, a place where young designers with visionary ideas and tech startups are revolutionizing Fashion&Design sector with new solutions and technologies.  

There are more than 2,960 innovative startups (+4% on a yearly basis), ranking Milano 2nd city in Europe for fastest growing startups. Italy is the country with the 8th highest number of startup ranked ecosystems (Startup Ecosystem Report 2022). 

Prada, Dolce & Gabbana, Moncler, Etro and other Milano’s top fashion brands are on the forefront in offering new experiences in the digital world, leading the way to the future of fashion in the metaverse, whose market value is expected to reach 1,000 bnl dollars by 2030. 

Politecnico di Milano, 5th best university in the world for Art & Design, recently opened its Metaverse Marketing Lab.