Milano Fashion Week 2021

Spring - Summer 2022 Women's Fashion Collections

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Milano Fashion Week returns to the city, the fabulous Made in Italy platform where all the great designers present their semi-annual collections.

This year’s event, presenting the Spring - Summer Womenswear Collections, is scheduled from 21st to 27th September and will be in phygital format, with both in-presence and online fashion shows.

The jam-packed programme comprises more than 60 fashion shows, 42 of which in-presence, plus, events and special installations.

The entire line-up will be streamed live on the Camera della Moda official website and on a mega screen in Piazza San Babila.

This fashion week will pay homage to the most famous names in international fashion alongside budding newcomers ready to amaze with their innovative collections.

The runway shows will feature prestigious names such as Prada, Versace, Fendi, Salvatore Ferragamo, Alberta Ferretti, Dolce & Gabbana, Etro, Missoni and Tod's. A stunning parterre to showcase the exciting womenswear collections for the next summer season held in historic Milanese buildings, showrooms and scenic locations.

The Milano Graduate fashion show will also be held contemporaneously; now in its seventh season, the event highlights the talent of students hailing from the top Italian fashion schools.

The model/artist Paola Fonticoli is featured in the communication campaign for this edition of Milan Fashion Week, giving an engaging interview on her debut in the world of fashion and advertising.

 

DownloadDownload the programme - pdf 512.61 KB

FASHION HUB

From 22nd to 27th September 2021 - Via Turati 34 | Milan

Fashion Hub Market is the National Chamber of Italian Fashion project that supports emerging brands from around the globe.

On the occasion of Milano Moda Donna, CNMI selects a group of new brands that have the opportunity to debut their clothing and accessories collections during the Milan Fashion Week, in via Turati 34. An exclusive and important platform promoting visibility, networking and business. Established in September 2015, to date the Fashion Hub Market has hosted the collections of 56 brands.

Free admission.

WHITE - SIGN OF THE TIMES

From 23nd to 26th September 2021

The international reference fair for contemporary fashion and research will take place in physical form from 23 to 26 September, in the presence of top international buyers who confirm an extraordinary interest in the innovative platform and the quality of the brand mix.

MILANO LOVES ITALY@Milano Fashion Week

From September 23rd to 26th

The brainchild of WHITE and CSM-Camera Showroom Milan this project is now in its third edition (following the September 2020 and June 2021 versions).

Milano Loves Italy organizes a schedule of happenings and events around the city within the context of the fabulous Fashion Week.

This new programme has been expanded to include experiences open to the public, featuring the multi-brand stores in Milan that will dedicate windows or corners to established and niche brands, in sync with the fashion week.

30 of the most important stores and concept stores such as - 10 Corso Como, Biffi Boutiquesm, Daad Dantone, Wait and See, Civiconove and La Tenda, just to name a few - will organise events to create a buzz and attract the fashion crowd.

Click here to see the video.

 

THE WAY WE ARE

From September 24th 2021 to February 6th 2022 - Armani/Silos | Milan

From September 24th 2021 to February 6th 2022, Armani/Silos will host a temporary exhibition dedicated to the 40th anniversary of the iconic Emporio Armani brand.  Conceived and personally curated by designer Giorgio Armani, the exhibition will present a selection of fabrics from the maison’s historical archive. The itinerary will narrate the origins and evolution of Emporio Armani, emphasizing the brand’s ground-breaking relationship with the world of communication and images. Divided by themes, it is site-specific for the Armani/Silos space, a free-flowing pathway made up of images, videos and a selection of garments from the label’s origins to the present day.

Entrance fee applicable.

CHI E’ CHI AWARDS 2021

September 21st 2021, 11.00 - GAM Modern Art Gallery - Via Palestro, 16 | Milan

Every year the much-anticipated annual award ceremony by ‘Chi è Chi’ (Who’s Who) the fashion editorial project inaugurates the September fashion week and, this year, it celebrates its 21st edition. The Fashion and Design Who’s Who is not just the top yearbook with all the contact details for fashion journalism and design houses; it is also a well-established September date that heralds the start of Fashion Week.

The prestigious awards will be presented by a jury of journalists selected from the most important newspapers in the sector, who will elect the winners based on a different theme for each edition.

The theme of last year's digital edition was ‘The Movie’, by the well-known director Sergio Salerni; this year Chi è Chi will return to being a live event in the presence of all the winners, the jury and, current Covid-19 regulations permitting, of the invited public.

This line-up of candidates will be based on the theme of female empowerment, an extremely pertinent issue encompassing not only 'empowerment' but also raising self-awareness and gaining control over one's choices, decisions and actions, both in the sphere of personal relationships and in political and social situations.

VOGUE TALENTS

Digital event - from September 23rd to 27th, 2021

The famed Vogue Italia fashion talent scouting project, created in Milan and dedicated to endorsing new-generation creators and designers in the world of Italian and international fashion, makes a welcome return in a fully interactive format for the September 2021 fashion week.

The World of Vogue Talents digital platform has undergone a complete revamp for this event with focus on the themes of sustainability and responsibility.

Within the virtual space, new areas will sit alongside editorial content and specially created ad hoc projects to exhibit the collections of new-generation designers, plus, meetings, podcasts and informative interactive content.

Thanks to the digital format, the event will not come to an end at the closure of Milan Fashion Week as the contents will still be available online until approximately the end of December 2021.

MILLEFIORI GARDEN BY DIOR

From September 17th to 22nd, 2021 - Piazza Duomo in front of Rinascente | Milan

Through the depiction of a flowered botanical garden in the heart of Milan, the project promoted by Parfums Christian Dior aims to draw attention to the importance of biodiversity and sustainability together with a message of positivity, of rebirth and respect for the environment and the ecosystem.

Visitors will be guided though the garden that tells the story of flowers and their unique role in creating perfumes, plus, their cultivation methods and the specialised type craftsmanship required.

Free admission.

CASA DELL’ANTICONTRAFFAZIONE ADM - ANTI-COUNTERFEITING OPEN HOUSE

From September 21st to 27th 2021 Via Mercanti | Milan

Created as a consequence to the existing fruitful collaboration on market surveillance, to fight against counterfeiting and to safeguard the Made in Italy brand, the initiative was further reinforced by the Memorandum of Understanding stipulated between the Customs and Monopoly Agency, the Milan Police and the Milan Monza Brianza and Lodi Chamber of Commerce.

A selection of luxury counterfeit items will be exhibited in via Mercanti in order to raise public awareness on the issue and to highlight the institutions’ efforts in this battle against counterfeiting with the aim of providing consumers with detailed information for secure and informed purchases.

Free admission.

UNCENSORED

From 22nd to 25th September 2021 - Via Lattanzio 11 | Milan

Uncensored will welcome visitors from 22nd to 25th September 2021(10:00 -16:00) when the Gian Paolo Barbieri Foundation will reopen its doors to the public.

On the occasion of Milano Moda Donna, the Gian Paolo Barbieri Foundation, in collaboration with CZ Fotografia by Catia Zucchetti and MANINTOWN by Federico Poletti, will present a show entirely dedicated to Barbieri’s erotic images.

Uncensored scrutinizes what for Barbieri was a continual search: Man. The prehistoric approach to the human body, the aesthetic meaning of classical beauty and the Renaissance discovery of freedom all coexist in his evocative images.

Free admission by appointment.

 

CREATIVE COLLECTIVE CHANGE: A CIRCULAR FASHION ECOSYSTEM

Digital event - Wednesday 22nd September from 11.15

‘Creative collective change: a circular fashion ecosystem’ is the title of the webinar organized by the British Fashion Council on Wednesday 22nd September from 11.15 onwards.

Follow the MFW with the WAOOO app

Official presentation on September 23rd – just scan the QR code and download!

This smartphone app, that has just been recently made available online, will enable buyers and professionals to follow the MILAN FASHION WEEK interactively.

The app also contains all the fashion shows, presentations, multi-brand showrooms, mono-brand showrooms and even single brand stores, along with the most important events.

So, in a simple step, buyers can save the most important appointments of Milan Fashion Week directly on their Smartphone agenda.

But the app also offers a lot more content: it is a real marketplace giving visibility to all the Italian shops that have their own e-commerce platforms and enabling them to boost B2C sales.

As an added bonus, the latest go-to restaurants in Milan have been listed. Venues that have been selected carefully and have immediately become meeting places for the fashion community.

Upcoming events

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