Oh Bej! Oh Bej! Christmas market

When: from December 6th to 9th, 2018

Surely the most traditional and most popular of all the events in the Sant’Ambrogio week is the Oh Bej! Oh Bej! Christmas market which, for five centuries, has rung in the Milanese festive season with candies, surprises and of all kinds of gifts. 

Organized in honour of the city's patron, Sant’Ambrogio, it is celebrated on December 7th and lasts an average for four days. It is a must-see for both Milanese and tourists. You can search for the perfect gift or just to enjoy the magical atmosphere of celebration and tradition in the most important weekend leading up to Christmas.

Trivia: where does the name "Oh Bej! Oh Bej!" come from?

In Milanese dialect "Oh Bej! Oh Bej!" means "Oh beautiful, Oh beautiful" and tradition has it that it was a cry of joy from the children of the city upon seeing the enticing products on display.

Another version indicates the precise historical moment when this cry arose: the shouts of joy from the Milanese children when, in 1510, they saw the gifts brought to the city by Pope Pius IV’s envoy Giannetto Castiglioni. This version indicates the antiquity of the fair, which dates it back to the late thirteenth-century.