It’s throwback time for all you nostalgia lovers with virtual browsing of the Rinascente Archives project that was created in 2015 to mark the 150th anniversary of the foundation of the original Magazzini Bocconi, on June 4th 1865.
A real digital reconstruction of the iconic company’s archives that is being painstakingly rebuilt after being almost completely lost due to various historical events such as the fire of 1918, the bombings of 1943 and the subsequent changes of ownership.
An unprecedented and fascinating portrayal of the famous Italian company and its many protagonists, beginning with Milan which played a key role in the international fashion scenario between the nineteenth and twentieth centuries.
This challenge must be tackled collectively so there is a big call out to employees, collaborators, suppliers and customers to join in the project! Fill out the form and share your experience at Rinascente by providing your very own relevant items: be it a photograph, an illustration or a document.
Save the date: did you know? The Rinascente Archives will be presented on Museimpresa.com as part of an extensive programme of events and virtual tours; you can tune in to watch the new Rinascente Archive video on the Italian" family" business model of today and of yesteryear.