Fashion goes digital

Let’s check out the September fashion week’s fabulous legacy


After a prolonged period of stand by for the entire Fashion Industry (and other sectors) the Milan Fashion Week in September 2020 was a welcome breath of fresh air!


In July 2020 we were captivated, and indeed fortunate, to view the first ever Digital Fashion Week, an all-out digital version of the customary fashion week event, created in the interim before a more stable future when we intended to start enjoying fashion shows in the Milan streets and palazzi again.


Finally September arrived and, with it, the first post-lockdown Milan Fashion Week which brought an overabundance of uncertainties and a whole lot of emotion! The plethora of physical events, fashion shows and just as many digital appointments, turned out to be a perfect mix&match solution for this historical moment of moderate optimism but of maximum attention to the anti Covid-19 regulations.



In anticipation of the Milan Fashion Week in February 2021, let's check out all the digital events that we can experience directly from the comfort of our own homes!


Official hashtag

Official hashtag


Vanity Fair Stories

Digital Edition

From Friday 27th November to Sunday 29th November you too can take part in Vanity Fair Stories!

Three days of exclusive stories and interviews to review the key moments of 2020 and the way in which Vanity Fair has voiced them through stories and great celebrities.

Collective voices on a new virtual stage to rekindle the debate, to give perspective to a moment that craves hope and vision… and, not least, to invent the future.

Follow the event on the dedicated platform, or the brand's official social media profiles.

Photo Vogue Festival

From October 30th to November 30th 2020

This year, the fifth edition of the successful Photo Vogue Festival,  - the first conscious fashion photography festival that explores the links between ethics and aesthetics - organized by Vogue Italia, will have two ambiances and will be published on various channels: it moves outside with an alfresco exhibition and is uploaded online to a digital platform.


From October 30th to November 30th 2020, excerpts from the two main exhibitions will be shown outdoors in the Giardini Indro Montanelli to enable the public to interact with the works. From November 19th the entire exhibitions will be available for browsing on the platform along with live events, conferences, screenings and portfolio reviews.

The Digital Platform Vogue Talents

Available on

Vogue Talents is the Vogue Italia scouting project, launched in 2009, dedicated to unearthing and spotlighting international creatives and designers with potential. This year it will be accessible through The World of Vogue Talents, the digital platform under the aegis of the Municipality of Milan, on starting from September 22nd, 2020.


A solid and successful multimedia platform that connects creatives from all over the world in a system that is communicative but that also promotes business and new perspectives on fashion. This year, more than ever before, Vogue Talents eschews limitations and opens its doors to present an imaginary building created exclusively using cutting-edge multimedia and 3D techniques, transforming the customary Vogue Talents event into a captivating digital interactive and innovative experience for spectators.

Relive the Milan Fashion Week shows whenever you want!

Available on

Did you know that all the Milan Fashion Week 2020 shows can be viewed online?!


The platform has been shored up for this particular edition. The CNMI digital project achieved great success with the first totally digital edition, the Milan Digital Fashion Week in July 2020.


To watch the fashion shows just go to or connect to, or the brand new CNMI APP.


Watch it in streaming: available from September 22nd


For 2020 the well-established event that traditionally inaugurates the Fashion Week, sponsored by the Municipality of Milan and the National Chamber of Italian Fashion, celebrates its 20th anniversary!

The restrictions and uncertainties triggered by Covid-19 meant that the 2020 edition of CHI E’ CHI (Who’s Who) AWARDS was not organised live; instead the celebrations for the twentieth anniversary will be marked with a film where the protagonists will be the jury panel and the winners. The movie will be streamed on a series of different channels to give everyone the opportunity to participate in this extra-special 2020 edition.

Here are the winners of the CHI E’CHI (WHO’S WHO) AWARDS:

  • Remo Ruffini – Presidente di Moncler (Imprenditore – Premio alla Carriera)
  • Maria Grazia Chiuri, Direttore Artistico Dior (Premio alla Carriera)
  • Gilda Bojardi – Interni (Design – Premio alla Carriera)
  • Vittorio Radice –Vice Presidente Rinascente (Retail – Premio alla Carriera)
  • Elisabetta Sgarbi Editore La Nave di Teseo e Regista e gli Extraliscio (Premio alla Carriera) Bianca Balti (Modella – Premio alla Carriera)
  • Claudio Marenzi – Presidente di Herno (Ecologia e Sostenibilità – Premio alla Carriera) Daniela Villa – L’Erbolario (Bellezza – Premio alla Carriera)
  • Carla Vanni (Giornalismo – Premio alla Carriera)
  • Stefano Guindani (Fotografia – Premio alla Carriera)
  • Maria Grazia Mattei – Meet Digital Culture Center (Cultura – Premio alla Carriera) Maty Fall – modella (Premio Next Generation)
  • Il Premio Elio Fiorucci è stato assegnato a Toiletpaper Magazine 
  • I Premi Barbara Vitti votati attraverso la newsletter Chi è Chi News (13.000 abbonati) ad Andrea Caravita Direttore Comunicazione & Pr Philosophy di Lorenzo Serafini, premiato per la comunicazione moda e a Flora Coluccia Responsabile Comunicazione Lancôme Italia, quale miglior comunicazione nel mondo della bellezza.


Condé Nast Italia, media partner of the event, covered the awards live on the Vogue Italia, Vanity Fair and GQ social media channels.

Rogue nostalgia: discover the Rinascente Archives

It’s throwback time for all you nostalgia lovers with virtual browsing of the Rinascente Archives project that was created in 2015 to mark the 150th anniversary of the foundation of the original Magazzini Bocconi, on June 4th 1865.

A real digital reconstruction of the iconic company’s archives that is being painstakingly rebuilt after being almost completely lost due to various historical events such as the fire of 1918, the bombings of 1943 and the subsequent changes of ownership.

An unprecedented and fascinating portrayal of the famous Italian company and its many protagonists, beginning with Milan which played a key role in the international fashion scenario between the nineteenth and twentieth centuries.

This challenge must be tackled collectively so there is a big call out to employees, collaborators, suppliers and customers to join in the project! Fill out the form and share your experience at Rinascente by providing your very own relevant items: be it a photograph, an illustration or a document.

Save the date: did you know? The Rinascente Archives will be presented on as part of an extensive programme of events and virtual tours; you can tune in to watch the new Rinascente Archive video on the Italian" family" business model of today and of yesteryear.


IED Avant défilé 2020

IED Avant Défilé 2020 is a exceptional interactive showcase created ad hoc to introduce the 16 best IED Moda Milano fashion thesis projects in a full-blown virtual exhibition.

Download the app in Android and iOS versions (just like a sort of video game) to enter a large room of wonders where you can check out a whole new world of projects and young designers. The visitor moves through the space on a sort of path to encounter the 16 projects/designers. The stars of this virtual exhibition are recent IED Moda Milano graduates on the Fashion Design, Shoes and Accessories Design and Jewellery Design courses: standing out amongst these is Michelle Visenda with her unique “PlüsS” project who was awarded a mentorship grant worth €5,000 by the jury.