How many times we hear people say: "I am creative". And it's not so easy to understand what it means. In broad terms you - who read me and are a journalist, a press office manager, a blogger, an influencer - you are creative. So you can safely join the IF! Italian Festival. This is the sixth year that creativity, networking and training unify together their main stakeholders and professionals at a time to facilitate an exchange of ideas and information. So the advertising arena let be inspired this year by non-conventional works, between national and international guests, impacting experiences on communication. Base may transform itself into the small contemporary world of imaginative workers, because there is space for everyone. That this weekend can help you find new methods of communication, because today is the hardest thing to do.