We usher in the new year and, as per tradition, menswear makes a welcome appearance on the catwalks in Milan: from January 15th to 19th next, don’t miss the Milan Men’s Fashion Week which will be presented in its new phygital format with both live and online shows.
The very nature of fashion is to constantly evolve and to promote new trends; the organization and communication of this Fashion Week is no exception as everything is fundamentally changing and adapting to interpret the particular needs of the moment. In this innovative edition of Milano Moda Uomo, five big names - Dolce & Gabbana, Fendi, Etro, Kway and Solid Homme - will show live (for the latter two it will be a debut on the Milanese catwalk) - while the other 32 fashion shows will be available exclusively online.
The entire calendar will be streamed on the Camera della Moda official website milanofashionweek.cameramoda.it.
Ermenegildo Zegna will inaugurate the event on Friday, January 15th and the shows will continue until Tuesday 19th. Amongst the big names showing virtually are Prada, Msgm and Tod’s, while some new names presenting for the first time on the fashion calendar are Dima Leu, winner of Who's on Next 2020, Vaderetro, Dalpaos, Dhruv Kapoor and Tokyo James.
In addition to the fashion shows, the digital platform will also broadcast videos, phygital events and thematic rooms that will explore topics of great relevance, such as sustainability and inclusion.
This year’s entirely new partnership with the Fashion Film Festival Milano, for short fashion films, organized by Costanza Cavalli Etro, is a welcome addition to the men's fashion calendar. The seventh edition of the Festival will be held simultaneously with Fashion Week, from January 13th to 19th, and will also be broadcast on the Camera della Moda platform fashionfilmfestivalmilano.cameramoda.it.