Trends - we know - easily end. For a while, certainly, because most of the time they can return and relive. This happens for many reasons and in many cases, except for whiskey. Whiskey is a separate chapter, it is a product that knows no fads, no ascents or beatings: it is a steady presence, a certainty among its old and new followers. Because whiskey is an arrival point. It is the goal at the end of a tasting path that lasts for years. It's "adult stuff". Difficult to be completed in twenty years. Sometimes even in thirty. But when you get there, it's hard to go back. Today, one of the most important whiskey events is back to Milano. It does so with a series of important guests and experts, who tell the story of the product, approaching the ethical and moral rigor behind the production of this spirit, in the beautiful setting of the Marriott hotel. Slàinte!