On September 12th everyone is ready to live a unique experience that involves not only fashion but goes further, bringing music, performances, and many initiatives that will make the heart of Milano beat. Vogue For Milano, the event organized by Vogue Italia with the patronage of the Municipality of Milano, is back and will bring fun and excitement thanks to its rich programme of activities.
The most exclusive brand stores will remain open, with limited edition products and special offers designed just for the occasion. There will be The Vogue Italia Street Party, with performances by poetry slam and freestyle battle that will accompany the public until the live concert on the Duomo 21 terrace, in Piazza Duomo, which will see the performances of Levante and other artists.
Various installations will be set up along the streets of the city, dedicated to the world of Vogue and the main theme of the "Words matter" event, with the possibility of purchasing the magazine's number exclusively along with other special gadgets. There will be the maxi treasure hunt with 5 teams that will challenge each other with puzzles and riddles to arrive at the game-ending, which will allow the winners to watch the live music in Piazza Duomo in a privileged position.
An unmissable event which is also associated with a beneficial purpose: thanks to the proceeds from the sale of limited edition products, two projects will be created for children and young people from Quarto Oggiaro, to promote music and theatre, and to enhance places in the neighbourhood by turning them into cultural spaces.