Giovanna Vitacca

Personal shopper and European Institute of Design professor

Active in the world of fashion for over seven years, Giovanna has dedicated herself to Italian brands. Now she is a personal shopper and a professor at the European Institute of Design. In her book La Moda Nascosta, she interviews dozens of designers, magazine editors, people in the retail and outlet world, riding the digital waves of e-commerce. In short, she traces the plot and the warp of Made in Italy.