For the first time, the city of Milano puts its inhabitants at the centre of one of the most stimulating and glamorous moments of its calendar of events: Milano Fashion Week.

Thanks to the creativity of the designer Ludovica Dilugu, Designer and Founder of LABO.ART, a brand increasingly sought after by women who require fluid and sophisticated sensuality, Milano and its citizens will be the first-person interpreters of one of the moments exclusively aimed at a public of "experts" until today: the Milano Fashion Week.

On September 21st 2019, an essential installation specially placed in the center of the pedestrian area of Piazza XXV Aprile, will invite passers-by to be interpreters and at the center of an exciting and exclusive experience: Milanese citizens will parade on a long carpet, and 72 artists, models and performers wearing the garments of the new LABO.ART SS 2020 collection, will be the spectators of the fashion show, and together they will create a real "visual art performance".