The mission of the YesMilano Convention Bureau is to promote the city as a major MICE destination internationally to all organizers of events such as: fairs, congresses, conventions, business meetings, incentives, and institutional events with a strong international appeal, bt offering its consultancy freely and impartially to all buyers and companies who want to organize a successful trade event in Milan.

The YesMilano CVB

  • Supports business partners;


  • Provides room-block reservations for organizers;


  • Provides support services for the organization of large-scale events.

Main activities to promote the City of Milano and its partners

  • Communication: through its websites, social media, shareable videos, promotional campaigns;


  • Participate in national and international exhibitions, forums, missions and roadshows;


  • Strengthen the city's attractiveness through partners who answer market needs;


  • Organize FAM trips to make the destination more widely known;


  • Receive RFPs, distributing them across the local territory and doing follow up;


  • Assist during the bidding process to host large international congresses and events;


  • Activate foreign representatives in target markets.