Milano is the right destination to organize successful events that are also sustainable. In recent years, in fact, the city has undergone a major process of urban renewal: its growth as a large metropolitan area has been accompanied by an ever-greater commitment to environmental and social sustainability.
An enlightened food policy combating food waste, anti-smog climate policies, a campaign to plant 3 million trees, tactical urban planning to encourage green mobility are just some of the examples. The tourism and events community is fully involved in this double challenge.
The commitment to balanced, sustainable and inclusive growth continues also in view of the major events that will see the Milano as protagonist, starting with the Milano Cortina 2026 Olympics, and concerns the sustainability strategy of Milano as a MICE destination, and the development of the tourism chain with a particular attention to the growth of certified hotel & catering companies and advanced training for operators in the whole sector.
It is to strengthen this commitment that in 2022 the city joined, the first and only destination in Italy, the Global Destination Sustainability Index, which compares over 90 tourist destinations in the world and focuses on the MICE segment. Milano was ranked among the Top 30 destinations in the field of environmental sustainability and was listed in the 4th place among European large cities.