Milano is epitome of cool. Fashion, creative and media industries attract international young talent and the city has long been a haven for subcultures and countercultures. Milano is a young and smart city, where it's easy to zip across the city on a bike or scooter, and explore distinctive neighborhoods like Isola or NoLo, Ticinese and Porta Romana for great food and an aperitivo, which is the staple of Milanese lifestyle.