What we do

Working for Greatness

Milano&Partners is Milano’s official DMO. Our mission is to catalyze the city's energies to increase its attractiveness in terms of tourism, talent and investment. We work together with our public and private partners to build Milano’s international narrative and upgrade the city and its services, by jointly defining strategic objectives and implementing common projects for the development of the city.

Objectives

Our overarching aim is to make Milano more welcoming, attractive and sustainable for visitors, students, researchers, investors, and all those who have a stake in making Milano great. We are committed to ensuring that Milano gets a global recognition for being a lively and multicultural city, where national and international talent can find their place to drive for their studies and their careers.

 

The following are the three areas where Milano&Partners operates accompanied by our strategic objectives.

 

TOURISM: Consolidate Milano's attractiveness as a quality destination for tourism and MICE events, managing the flows of people coming to the city with a view to social and environmental sustainability, while at the same time highlighting and supporting Milano’s knowledge and innovation ecosystem and implementing its investment attraction strategy.

 

TALENT: Strengthen Milano's standing as a center of international excellence in higher education and an economic environment that offers opportunities for personal and professional developments, by attracting and retaining an increasing number of international students, business founders and creative professionals from all over the world.

 

INVESTMENT: Build on Milano's reputation as an innovation hub for the Life Sciences, Greentech, Fintech and Deeptech, and increase the inflow of Foreign Direct Investment (FDI), Venture Capital (VC) and Private Equity (PE) in the industries that are most strategic for the city’s technological development in terms of social innovation and economic spillover.

 

Download the 2019-2024 Report

REPORT 2024