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YesMilano Data Hub
The promotion of the city now goes through insights
Developed by Milano &Partners and Mastercard with the support of the Milano Monza Brianza Lodi Chamber of Commerce, the YesMilano Data Hub is an innovative platform that analyzes consumption and shopping trends, and national and international tourist flows in real time, outlining an accurate overview of the emerging trends recorded in the city. This allows a more granular view of visitors’ behavior and needs, so as to to define the best tourism attraction strategy to be implemented based on the strategic insights evinced.
YesMilano Data Hub provides public and private bodies with strategic insights linked to the analysis of consumption trends and people flows in the areas of interest, enabling decision-making and marketing processes based on objective elements and accurate forecasts.
An essential added value to position Milano as a cosmopolitan metropolis with a strong orientation towards innovation and to improve the ability of local operators to aim for quality tourism, also through the creation of "co-op" destination marketing campaigns, orchestrated thanks to the collaboration between multiple operators and optimized through the MINT platform, which can exploit the insights provided by the platform in terms of spending by specific segments and nationalities.