The course aims to: - train a professional able to propose creative and innovative solutions in the different professional sectors. That is a professional with a visual, conceptual and photographic culture. - foster knowledge of the methodologies and contents of the disciplines and guarantee a high level of mastery of the specific techniques and tools for the design and production of Photography products; - develop an attitude of innovation that considers social changes, market dynamics, as well as the opportunities offered by technological development. Course taught in Italian.