Marketing has become a major driver of both performance within organizations and organizational decisions. This program uses a multidisciplinary approach to allow students to delve into the many aspects of marketing management in today‘s world. You will integrate an advanced background in essential marketing tools and digital marketing strategies with innovative approaches and expertise from different academic fields - such as statistics, neuroscience or anthropological studies - and their impact on marketing. Students in the program often participate in international competitions and business games, held mainly by multinational companies, prompting them to apply the knowledge they acquire in class to real-world challenges.
Graduates work in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.