The main operators of the fashion system join forces for the economic revival of the sector.
The MILANO LOVES ITALY movement was created on the occasion of the June and September fashion weeks to launch a widespread format throughout Italy. Its purpose is to bolster the national supply chain and, more specifically, small and medium-sized enterprises affected by the pandemic restrictions.
It is a series of appointments, in collaboration with participating shops, boutiques, concept stores and showrooms, whereby the aforementioned enterprises will make their commercial display spaces available, free of charge, to young artisan designers, thus, enabling them to present their creations. The promising creatives will have the opportunity to dialogue with an audience of professionals, buyers and press to create new synergies between players in the fashion system through dedicated happenings.