Milano Fashion Week is not exclusively reserved for industry professionals.

Below is a selection of events open to the public, so that you can experience the latest in fashion, up close and personal in surprising and unconventional locations.

You can attend fashion shows by accessory and capsule clothing brands, as well as independent fashion designers. Join creative gatherings that celebrate the centenary of Montblanc's iconic fountain pen, visit the exhibition that commemorates 60 years of Vogue Italia or explore the stunning White Village in the Tortona District.

The Fashion Hub reopens its doors at Palazzo Giureconsulti, the prestigious venue chosen by the Italian National Chamber of Fashion to showcase the talent of young designers.

Attend the inauguration event on Tuesday, September 17th, from 12:00 to 15:00.

While Milano Fashion Week (MFW) fashion shows and presentations are exclusive, invite-only events, they will also be live-streamed on a special Led Cube outside Palazzo Giureconsulti, so everyone can experience the magic.

The Fashion Hub becomes a centre focused on innovation, craftsmanship, sustainability, education and internationalisation, with a special spotlight on Korea and China.

Projects presented include:

• DESIGNERS FOR THE PLANET: showcasing emerging designers with a focus on sustainability.
• RESONANCE: VOICES OF SEOUL: exhibition of emerging Korean designers.
• MFW FORWARD: supporting start-ups focused on research, innovation and experimentation.
• MFW NEW WAVE: an extension of MFW Forward to support more brands and projects.
• REGIONE PUGLIA LAND OF FASHION: a project to promote and communicate Puglia’s connection with the fashion industry.
• LATIN AMERICAN FASHION AWARDS WINNERS EXHIBITION: collective presentation of the 2023 winners (September 17th).
• CROSS-CULTURAL BUSINESS CONVERSATIONS: dialogues between emerging designers and industry professionals
• EDUCATIONAL TALKS: dialogues between companies, associations and foundations to spread knowledge

Opening Hours

17 -  from 3:00 PM to 7:00 PM
from the 18 to the 21 - from 9:30 AM to 7:00 PM
22 - from 9:30 AM to 2:00 PM

Montblanc celebrates the centenary of its iconic Meisterstück fountain pen with the initiative L'arte Dello Scrivere Interpreta La Moda. Crittogramma (The Art of Writing Interprets Fashion. Cryptogram).

Director Wes Anderson has designed a special structure in Piazza San Babila where the public can create artistic canvases using various tools (pens, pencils, markers, chalk etc.).

The theme will be the graphic reinterpretation of words linked to fashion. 

Students from NABA will assist the public in creating works. 

At the end of the initiative, graphic artist Luca Barcellona will compose an original piece using the participants' creations.

Mercato Centrale, in collaboration with Angelo Cruciani, director of the brand YEZAEL and creator of the initiative, launches the Milano Underground project, calling upon all future designers to showcase their talent.

On Friday, September 20th at 19:30, within the Mercato, both creations from the Yezael brand and those of independent and selected fashion designers will be presented in a fashion show open to the public.

The initiative aims to create a collective experience accessible to everyone, in an unconventional space, a sort of dialogue on contemporary aesthetics where the designers will contribute their most visionary creativity. 

Boosting the originality of this fashion show is the choice of participating designers, a selection of independent creatives who are attentive to eclectic visual and cultural influences which often merge into contemporary art, and who will have the opportunity to showcase the new languages of contemporary aesthetics.

Open to the public: WHITE Village

From September 22nd to 24th, 2024 - Tortona Fashion District

For this September edition, the WHITE Village remains true to its original concept: entertainment, fashion, music and public access.

From September 22nd to 24th, locations in Via Tortona, including MUDEC, Padiglione Visconti, Superstudio, The Botanical Club and WHITE Bistrot at PHYD, will open to the public from 18:30 onwards.

Events include:

• Friday, September 22nd: Opening at MUDEC with Digital Events and Albini Group, followed by the Regenerative Future event at Superstudio with aperitifs and a DJ set.
• Saturday, September 23rd: Event on Sardinian craftsmanship with Insula Sardinia Quality World.
• Sunday, September 24th: Closing Party at Superstudio.

During the three evenings, Padiglione Visconti will host exclusive events featuring Saudi fashion designers, along with cocktails and DJ sets. The WHITE Bistrot at PHYD will offer Sardinian food and wine tastings. The WHITE Garden will host a Flea Market with exclusive streetstyle clothing. The Botanical Club will also participate, offering aperitifs, cocktails and DJ sets.

For industry insiders, once again the Tortona Fashion District hosts WHITE Milano, the renowned international platform for companies and a showcase for new trends, presenting the latest collections from both emerging and established designers.

The Spring-Summer 2025 collections from over 300 brands will be displayed at the main WHITE locations: Superstudio Più (Via Tortona 27) and BASE Ex-Ansaldo (Via Tortona 54).

WHITE’s main attraction is Secret Rooms, a project that continues to spotlight emerging talents in contemporary fashion. These hidden, small and personalised showrooms are accessible through corridors that guide visitors into the unique creativity of each meticulously scouted designer. 

Amongst the anniversaries being celebrated during this edition of Milano Fashion Week, the Vogue celebration is not to be missed. To mark the 60th anniversary of Vogue Italia, the exhibition Vogue 60. Sixty Years of Vogue Italia - Sessant’anni di Futuro will be held at Palazzo Citterio in Via Brera 12 from September 19th to 21st.

The exhibition traces the history of the iconic magazine, exploring its 60 years of activity through the lens of women's roles, revolutions and style, as well as other themes representative of the brand, such as Dream, The Heart of Italy, Diversity & Inclusion and Our Past & Our Future.

Over the years, the magazine has contributed to spreading its open and forward-thinking vision on social and cultural issues, shining a spotlight on those who dared to be pioneers in society, as well as in fashion.

Free entry with registration on the official website.

Chiccomao and Federico Cina will make their debut at the September Milano Fashion Week. They were usually featured in the menswear calendar, alongside Phan Dang Hoang, already known in the digital calendar.

Through the Supported by Dolce&Gabbana project, in collaboration with Katie Grand, Dolce&Gabbana will support young Chinese designer Susan Fang, who will showcase her collection on September 20th.

Once-emerging designers who are now well-established regulars, such as Marco Rambaldi, Calcaterra, Sunnei, Andreadamo and Francesca Liberatore, also confirm their presence this year.

Giorgio Armani will not participate in the September edition of Milan Fashion Week as he will be in New York on October 17th for the opening of his new flagship store on Madison Avenue. He will not be present with his main line but his EMPORIO ARMANI brand, geared towards young clients, and known for its trendy and casual clothing, will host a show on Thursday, September 19th.
 

Designed to showcase new collections to fashion industry professionals, such as buyers, editors, stylists, and influencers, presentations are becoming an increasingly popular trend among brands.

Many labels - comprising MAX&CO, MSGM, TOM FORD and WEEKEND MAXMARA - have opted for presentations with a more intimate atmosphere than the traditional runway shows.

Anniversaries celebrated during Milano Fashion Week:

• ICEBERG: Celebrates its 50th anniversary with a Co-Ed runway show directed by Creative Director James Long, followed by a celebratory party that revisits key moments in the brand's history
   
• LAURA BIAGIOTTI: Celebrating 50 years since her first show on the Milano Fashion Week calendar
   
• REDEMPTION: Celebrating 10 years since its founding

Milano Fashion Week also presents an extensive calendar of trade shows for industry professionals.

From September 14th to 17th, Milano Fashion & Jewels will be dedicated to fashion accessories, bijouterie and on-trend jewellery, while MICAM Milano, the event for footwear and fashion accessories, held twice a year at Fiera Milano Rho, opens its doors from September 15th to 17th.

Also, MIPEL, the leather goods event, will run from September 15th to 17th, while LineaPelle, the international exhibition of leather, accessories, components, fabrics, synthetics and models, and LineaPelle Designer Edition, the section dedicated to young emerging talents, will be open from September 17th to 19th.
 

The twelfth edition of Afro Fashion Week, the flagship event of the Afro Fashion Association, aims to showcase and promote new talents with multicultural backgrounds from around the world, active in fashion and design.

This year, the initiative is dedicated to the theme Celebration: the Black Poem, celebrating the beauty, diversity and excellence of multicultural fashion, whilst also promoting inclusion, collaboration and the appreciation of cultural identities.

During the week, fashion shows will take place at Palazzo Reale, and presentations of international designers, emerging talents and Afro-descendant creatives will be held at Palazzo Giureconsulti.

The second edition of the Black Carpet Awards: Celebrate all Stories at Teatro Manzoni will be an event for the empowerment and recognition of creatives across various fields, with awards and an international jury.

Mentorship programs will also be available for young designers from disadvantaged backgrounds, providing them with support and resources to develop their skills in the industry.

The event, now in its 23rd edition, inaugurates the calendar of Milaon Fashion Week shows every year in September.

During each edition of the Chi è Chi Awards – renamed Fashion Community Awards in 2022 – a prestigious award, based on a different theme each year, is given to individuals who have distinguished themselves in the fashion community: entrepreneurs, designers, PR teams, ambassadors and communication managers. The candidates and winners are selected by a jury of journalists from various media groups.

This year's theme is Rewriting the Rules of Fashion.

On the evening of Tuesday, September 17th at 20:00, the 2024 edition of the special event dedicated to the city's fashion schools and universities will take place at Sala Cariatidi in Palazzo Reale.

This event, aimed at students from Italy's leading fashion schools, returns thanks to the continued support of Main Partner YKK Italia.
 

On Sunday, September 22nd, the CNMI Sustainable Fashion Awards will celebrate and reward individuals and organisations that have distinguished themselves in Italian and international fashion for their commitment to sustainability.