These days Milano is the privileged stage of Milano Fashion Week, which welcomes 73 international brands through 56 fashion shows, more than 96 presentations and numerous events open to the public throughout the city. However, for those who are not in the fashion industry it's often difficult to experience this kind of opportunity live: so, if you ever want to venture out and discover the urban areas where you can breathe the creativity of the great fashion maisons, this itinerary will give you a good idea for an "almost zero impact" journey...You just need a ticket for urban transport to fully experience the magic of catwalks' locations! 

 

For tele-transport in the right atmosphere we recommend Tram 14, that joins the area of Lorenteggio (southwest of Milano) to the Major Cemetery (located northwest). An alternative underground route will be indicated for each stop.

 

Edited by: @sister.darko

Tram 14 Stop - Via Solari Via Stendhal

"A MAN CAN DREAM

It’s a line from the movie taken from the graphic novel “Tamara Drewe”, but it is also what you think by speeding with tram number 14 to Via Stendhal and looking out of the window those huge red brick spaces that host the showrooms of some of the most famous fashion houses in the world. The urban appearance here changes from the carousel of colors of the neighboring area to Piazza Napoli, with more refined and haughty features. Big brands like Fendi, Moncler, Herno have found home in what appears to be one of the most elegant redevelopments of old factories near the Navigli.

Tram 14 Stop - P.za del Rosario

(Alternatively, PORTA GENOVA METRO STOP M2 line green)

 

“LAGERFELD, DE LA RENTA…WHAT THEY MADE, WHAT THEY CREATED, WAS MORE CREATIVE THAN LIFE”

Nigel, the character played by Stanley Tucci in the film “The Devil wears Prada”, explains with these words to the imperturbable protagonist (Andy – Anne Hathaway) the deepest meaning of fashion.

TORTONA AREA is the permanent centre of creativity of the city and the intellectual hub of design. If you are on tram 14 you have to get off at Piazza del Rosario, adjacent to the Church of the same name, and head towards Largo delle Culture (via Bergognone) where you can also find the beautiful courtyard of the Base.

If you have taken the metro (green line, stop Porta Genova) once out of the station (a construction that will bring you back to a picture of beginning ‘900) you will have to cross the walkway named "Biki", dedicated to the Milanese designer Elvira Leonardi Bouyeure, who - among other beautiful women - dressed Callas.

From whichever direction you arrive, you will find a street with little traffic and a decadent, bohémienne and romantic atmosphere. You may wonder if you really are in Milano, or in a parallel world, where pastry shops and local artisans alternate the entrances to the offices of major Italian and foreign fashion and design brands. In these streets walks elegance: the models of the ateliér, the employees of the large consulting companies that are based here, even the most alternative people wear a more studied look than usual.

Halfway around, the clean geometries of the factory meet the class of Giorgio Armani, the great designer who knew how to merge his personal style with the world of cinema and advertising, arriving to conquer the international jet set and even the Far East. In via Bergognone 40 you can visit Armani/Silos, a museum that collects a selection of his creations, constantly updated. From February 22 until August 4, on the ground floor of the building, you can visit the exhibition "Heimat. A sense of Belonging", dedicated to the work of the great photographer Peter Lindbergh, recently deceased.

Social and urban innovation are combined in the context of the Base, located between via Bergognone and via Tortona. Inside and outside the walls of the former Ansaldo factory moves the flow of young creatives' ideas between laboratories, coworking spaces and the futuristic MUDEC. On the occasion of "ApritiModa" don't miss the visit to the Teatro alla Scala Laboratories, where you can live the experience of walking suspended a few meters from the gigantic sets in production.

If you stroll along via Tortona in length, you will come across the venues of the Fuori Salone, up to the architectural complex Tortona 37, location designed by architect Thun, characterized by clean lines and chosen by many fashion houses and by Fondazione Gianfranco Ferrè.

If you prefer to move in parallel, you will find via Savona. This road, which has been subjected to a deep and recent requalification, is suitable to accommodate the more “indie” and genuine spirit of the new "Quadrilatero della Moda". 

Tram 14 Stop - V.le Coni Zugna – Via Solari

(Alternatively, SANT'AGOSTINO METRO STOP M2 line green)

 

FOR "I LOVE SHOPPING" FANS TO WHICH "THE HEART MELTS LIKE A KNOB OF BUTTER ON A HOT TOAST" IN FRONT OF A NICE SHOP (OR A NICE MARKET)

Solari park is one of the greenest areas of Milano: it is positioned a few steps from S. Agostino stop of the green metro line, but above all is near to V.le Papiniano, where on Saturday you can stroll among the stalls of one of the most satisfying local markets for real fashion addicted: it is not unusual to come across real displays of unique clothes of high fashion at affordable prices.

 

Tram 14 Stop - P.le Cantore

If instead you prefer to get off at the next stop, we remind you that you are just a few steps from the Darsena, that peeps out at the end of V.le Gabriele D'Annunnzio, (a street near to the stop). Also here, the last Sunday of each month, the Mercatone dell’Antiquariato (a big Antiques Market) is held. The crowd can be very intense, but a dip in the Impressionist Milano of Navigli  will allow you to discover, among the many goods on display, the unique piece that you were looking for your home, the dress of your dreams or the vintage jewel to revive a look.

Tram 14 Stops between C.so Genova - Via Torino - Duomo M1-M3

(Alternatively, DUOMO METRO STOP - M1 line red and M3 line yellow)

 

I'M PRETTY SURE THERE'S A LOT MORE TO LIFE THAN BEING REALLY, REALLY, RIDICOUSLY GOOD LOOKING. AND I PLAN ON FINDING OUT WHAT THAT IS!” 

Derek Zoolander, super iconic model of the early 2000s played by Ben Stiller, to whom these words belong, would get off the tram at this point. Corso Genova and Via Torino are the streets of "movida fashion": if you stay on the streetcar, you can observe the beautiful windows and the many people who - like in a music box - enter and leave the shops lined up along the ways, or take a break in one of the many street food stands. You can also notice how in the area of Corso Genova the showrooms express a more unusual and customised touch, while in Via Torino the rhythm is more dynamic, marked by the fast pace of the sneakers worn by teenagers who look for the latest trends in fast fashion chains. You will also notice several Churches: if you make it in time, rush out of the tram as soon as you find the back of San Satiro, to refresh yourself also from the cultural point of view, and discover how Bramante knew how to make the trompe-l’oeil effect stronger than reality.

Arrived at the Duomo, you are at the center of the World. You can head towards the Galleria, La Scala (scenario of the last Green Fashion Awards) and Quadrilatero della Moda; you also can choose between two metro lines; or stay on the tram.

Tram 14 Stop - Via Orefici - P.za Cordusio

(Alternatively, CORDUSIO METRO STOP - M1 line red)

 

"COLLATERAL BEAUTY"

It's a movie directed by David Frankel (2016) but it is also a definition that conforms well to Piazza Cordusio, a perfect “collateral” frame of the Duomo and the Galleria, able to make the most of the fashion system's sales points. The elegant historic buildings recall something of Paris boulevards: above all, Palazzo Broggi, smiles at the belle époque. If you stop there, you can go back to the Duomo crossing Piazza Mercanti, where stands the imposing sixteenth-century Palazzo dei Giureconsulti, location of many exhibitions and events (In Goude We Trust ended on 31 December 2019) and of Yes Milano Info Point. If you want to head to the Castle instead, (Cairoli stop of metro M1 – line red) you can find a lot of shops and small restaurants along via Dante, in the lively hustle and bustle of bicycles and pedestrians.

Tram 14 Stop - Lanza M2

(Alternatively, LANZA METRO STOP M2 line green)

 

"THE ELEGANCE IS INNATE. IT HAS NOTHING TO DO WITH BEING WELL-DRESSED. ELEGANCE REJECTS PRESCRIPTED CANONS" (Diana Vreeland - historical Director of Vogue America).

If you get off at this stop (or arrive from the subway, almost like coming from a garage, finding yourself amazed by the Piccolo Teatro Strehler) you can enjoy a walk in Brera District, fascinating because it retains a rétro allure and then because on short stretches (it will be for the lights, or for the perfume coming from the restaurants) you will feel to be in a sea country, in a place where the balconies flowers and lush plants are projected onto the road. This is the place of the artists and maybe you will see them riding around on their bikes. What is certain is that it is worth entering the Pinacoteca of Brera and understand why Hayez was inspired by silk satin to paint "Il Bacio" ("The kiss") , or why the colours reproduced on the painting are inspired by a sense of patriotism.

Tram 14 Stops between P.za Lega Lombarda - P.le Cimitero Monumentale

(Alternatively, MONUMENTALE METRO STOPM5 line lilac)

 

"BEAUTIFUL THINGS DON'T ASK FOR ATTENTION" 

Sean Penn, the unavoidable photographer of “The Secret Life of Walter Mitty ”, used these words to describe the mysterious essence that only some places and creatures possess. For this reason, if you wait a few more stops, you will be very close to the most fusion area of Milano. Many famous Made in Italy companies have established their headquarters in this area (for example Brunello Cucinelli, near P.za Lega Lombarda stop; if you visit his showroom you will be amazed to find a tree in it); or they decided to parade here at the latest MFW: both Alessandro Michele’s Fellinian dream for Gucci and the chic minimalism of Jil Sander chose Via Bramante as location. Really close to Monumental Cemetery, emblem of neo-Gothic romance in Milano, there is Chinatown, folk and colorful, especially during the Chinese New Year's Eve.

 

The mythical Karl lagerfeld would conclude our bizarre tram trip at zero cost with these words: "I LOVE BEING CREATIVE ALL THE TIME. IF I WASN’T I’D BE BORED AND BOREDOM IS A CRIME".