Milano and fashion have always been synonymous; style and the city go hand in hand. There’s always a hint of fashion in the elegant Milanese air, it’s in the mesmerising allure of the shop windows and in the effortless outfits of the street crowd. Fashion is part of Milano’s history, of its frenetic present and of its auspicious future.

Scintillating and eclectic, always one step ahead of the game with the emerging designers but equally as devoted to the big names of international luxury: Milano is the capital of Italian fashion and it simply oozes with style.

Everyone loves being in the city because every item on these iconic streets is instantly alluring, every perfume seems to have been crafted with you in mind and every garment on display is an unmissable chance to feel part of the latest trend.

Snuggled between Via della Spiga, Via Montenapoleone, Via Manzoni and the first section of Corso Venezia, the famous fashion district is a paradise for global brand aficionados. Internationality in Milano is palpable all year round but, twice a year, the city takes centre stage on the international fashion scenario with its sensational Fashion Weeks.

Catwalk models from around the globe - along with famous and emerging stylists, industry professionals and the fashion press - descend on the city to partake in the high-octane event. Milano, London, New York and Paris: since 1958, only 4 cities have been elected to wear the prestigious fashion ‘crown’ with the privilege of hosting the quintessential bi-annual Fashion Weeks.

Not only luxury brands: Milano’s streetwear trends are also a pleasure to behold. Check out the ready-to-wear shopping avenues like Corso Buenos Aires for a young dynamic vibe to suit all budgets. Walk down via Torino, with its zany mix of classic and modern, then past the Colonne di San Lorenzo to the quirky indie stores much loved by the millennial shoppers.

Via Montenapoleone

You’ll realise that you’re in Via Montenapoleone even before Google Maps tells you you’ve arrived at your destination!

Via della Spiga

If you can’t find your favourite luxury maison on this street then there are only two explanations: either you’re not in Via della Spiga or your much-loved label doesn't actually exist.

La Rinascente

La Rinascente department store, elegantly facing the Duomo and discretely tucked behind its luxurious portico, will bedazzle you with its show-stopping window displays. It’s impossible to resist stepping inside for a taste of its excellent customer experience

Via Torino

Did you know that Via Torino is one of the oldest streets in the city? And that it’s just one long shop-to-shop heaven from one end to the other?

Corso Venezia

Want to know why it’s known as Milano's Fifth Avenue? Check it out and it’s easy to see why but… resisting a shopping binge is a bit more difficult!

Corso Buenos Aires

One of Europe’s longest shopping streets with something to satisfy every budget, age and taste.

Palazzo Morando. Costume Moda Immagine

Ever since Palazzo Morando became the seat of the city's Fashion and Costume Museum, in 2010, it has hosted exhibitions and collections depicting the fascinating history of fashion through the rare and unique pieces on display.

Armani Silos

A fitting tribute to ‘King’ Giorgio’s aesthetic: visitors can admire the creative genius that has made Armani a timeless and iconic prestigious brand.


The city’s shopping streets are never-ending but it seems they are simply not enough… check out all the top designer outlets in Milano and the outskirts.