Milano and fashion have always been synonymous; style and the city go hand in hand. There is always a hint of fashion in the city’s elegant atmosphere. It can be found in the mesmerising allure of the shop windows and in the effortless outfits of the street crowds. Fashion is part of Milano’s history, of its lively present and of its auspicious future.
Scintillating and eclectic, always one step ahead of the game: familiar and comfortable with emerging designers as well as devoted to the big names of international luxury: Milano is the capital of Italian fashion and it simply oozes with style.
Everyone loves being in the city because every item on these iconic streets is instantly alluring, every perfume seems to have been crafted with exactly you in mind and every garment on display presents an unmissable chance to feel part of the latest trend.
Snuggled between Via della Spiga, Via Montenapoleone, Via Manzoni and the first section of Corso Venezia, the world-famed fashion district is a paradise for global brand aficionados. Milan’s international character is tangible all year round but, twice a year, the city takes centre stage on the international fashion scenario with its sensational Fashion Weeks.
Catwalk models from around the globe - along with famous and emerging stylists, industry professionals and the fashion press - descend on the city to partake in the high-octane event. Milano, London, New York and Paris: since 1958, only four cities have been elected to the prestigious fashion crown with the privilege of hosting the quintessential bi-annual Fashion Weeks.
Not only luxury brands: Milano’s streetwear trends are also a pleasure to behold. Check out the ready-to-wear shopping avenues like Corso Buenos Aires for a young dynamic vibe to suit all budgets. Walk down via Torino, with its zany mix of classic and modern, then past the Colonne di San Lorenzo to the quirky indie stores much loved by the millennial shoppers.