Its immense display windows face Piazza Duomo, tucked discreetly beneath the elegant porticos but still eye-catching enough to lure passers-by.
This impressive department store stands out from all the other shops in the centre: it has been the jewel in the crown of Milano shopping for over 70 years.
La Rinascente (lit: rebirth) has a long and glorious but eventful history. It was established in 1889 when the Bocconi brothers decided to revolutionise their business by moving their haute couture shop to Piazza Duomo. In honour of its resurgence, subsequent to a very serious fire that destroyed the previous construction, it was renamed "Rinascente" in 1917 by the illustrious poet and writer Gabriele d'Annunzio.
Today this luxurious department store is modelled on its counterparts in the major European and foreign cities and hosts numerous corners and in-store brand boutiques. The most famous store is in Milano’s Piazza Duomo but La Rinascente has many other branches in the heart of most major Italian cities.
Did you know that La Rinascente in Milano has 10 fabulous floors selling everything you could possibly need from beauty products to homeware, baby clothes and design objects? Everything you’ve every wished for is on offer for an outstanding in-store experience comprising the food hall on the top floor with a panoramic terrace where you can enjoy an excellent view of the Duomo whist sipping a trendy cocktail or two. You can also indulge in a spot of grocery shopping in the food section or simply browse a well-curated selection of niche and, of course, branded products.