Inaugurated on April 30th, 2015 to mark Armani’s 40 years in fashion, this 4500 m2 space displays a well-contemplated selection of his creations - about 600 garments and 200 accessories in all - from 1980 to today; a journey through the themes that have inspired, and that continue to inspire, Giorgio Armani’s creative work.
The ground floor hosts the Stars section and an area dedicated to Daywear. On the first-floor – Esotismi, on the second - Cromatismi and on the third - the Luce section.
The four storeys of the Silos building emit sobriety in perfect Armani style; the edifice is vaguely reminiscent of a beehive with a large central empty space from floor to ceiling overlooked by two levels of lateral aisles. Concrete wall and floors, black ceilings, exposed service facilities (lighting, heating, cooling) and a glass facade in the Via Bergognone foyer complete the interior design.
One of Richard Gere’s suits worn in ‘American Gigolo’ (1980), the first film with an actor’s entire wardrobe designed by Armani.
ANECDOTES AND CURIOSITIES
The building that housed the granary was built in 1950, and was once the Nestlé headquarters, now the new space is derived from the circular vertical silo where the grain was once stored. "I decided to call it Silos because this building used to store food, which is, of course, essential for life. For me, just as much as food, clothes are a part of life".
The mannequins are not a standard size: each is designed for the specific garment on display.
The Ministry of Economic Development celebrated 40 years of Armani by issuing a postage stamp with a sketch of the silo created by the designer with a limited run of 800,000 copies.