Corso Venezia is the street that unites Milano’s most important centres for shopping. It runs from San Babila, with its Quadrilateral of Fashion, all the way to Corso Buenos Aires which is literally plastered with the most creative shop windows in Milano.
Corso Venezia is one of the most elegant streets in the city, with a strong orientation towards the Liberty style of the late 19th century. The bourgeoisie favoured this style as it suited the very “Verdi” atmosphere of the district; the area had been rediscovered in the century before. The Neoclassical Palazzo Serbelloni and the Palazzo Bovara by the architect Soave, marked the entrance reserved for the most elevated social classes of the small village of Porta Orientale (Eastern Door). In Via Palestro, Villa Reale was constructed and its landscape gardens are today preserved as one of the most important examples of the Neoclassical period in Milano.
The beautiful park Parco Venezia, also known as Giardini di Porta Venezia (Porta Venezia Gardens), was also modernised and then dedicated to the journalist Indro Montanelli. Today it is a place that strongly represents the culture and history of Milano, with structures such as the Museo di Storia Naturale (Museum of Natural History) and the Planetarium. It is in this setting, that straddles the 19th and 20th century, that we can see the signs of the advent of Liberty style. The most relevant examples are the Palazzi Chiesa, Bocconi, today the seat of the Circolo della Stampa (Press Club), and Castiglioni. The latter, in particular, was designed by the architect Giuseppe Sommaruga who was a high-profile protagonist of this artistic period in Milano. Together with the craftsman Mazzucottelli, whose roses in wrought iron can be seen on the monumental staircase of honour, he made this edifice decidedly unique in is genre.