Sustainability is the word on everyone’s lips but what do we know about concrete innovations in the fashion sector’s creative and production chain that lead companies to implement effective digital transformation and ecological transition?
The next edition of WSM, in via Tortona from February 24th to 27th, investigates the issue and encourages professionals and the entire public at White to become part of the transformation.
BEMBERG / ILUNA GROUP / LA METHODE DI PRODUCE SINAPSI / LINIFICIO E CANAPIFICIO NAZIONALE / SUSTAINABLE BRAND / PLATFORM / VARCOTEX are the supply chain brands, protagonists of this edition of WSM.
Brands, materials, hi-tech procedures and state-of-the-art multimedia installations present the best of the avant-garde in terms of innovation and responsible production. A schedule of talks and workshops with a high in-formative content, also open to schools and interested end users, will delve into the protagonists' stories. Indeed, a complex supply chain lies behind each and every item of clothing that we see on display, and it is in this long value chain that innovative technological revolutions are underway with the potential to reduce the environmental impact of the entire sector.
The whole story will be narrated to us by Unveiling the fashion backstage, the docu-event with a multisensory narrative that gives a voice to behind-the-scenes operators in the industry whose incredibly important role is often taken for granted. Created by White in collaboration with Giusy Bettoni, CEO of C.L.A.S.S. and Marco Poli, CEO of The Style Lift.
The Institute of Positive Fashion, a body of the British Fashion Council urges the system to align itself with the UN sustainability goals, an ambitious commitment to reduce climate and societal impact that supports the industry in that paradigm shift that now focuses on the three pillars of planet, people and communities.
The positive impact stories of supply chains and brands that IPF selected for the GREAT Fashion for Climate Action showcase at the latest Cop 26 in Glasgow will be on display at WSM. Amongst others: Ahluwalia, Anya Hindmarch, Burberry, Christopher Raeburn, Helen Kirkum and Stella McCartney.
There can be no evolution without culture and Changing Room is the installation created by B.E.S.T. Città dell'Arte with CTRLZAK is a suspended dressing room with curtains made of real clothes and narrative labels that will invite us to reflect on the need for greater awareness.
To react appropriately, it is necessary to reduce, but also rethink, the relationship that industry and the individual consumer have with their clothes. And with their own habits.
But can we really imagine the near future? NSS Magazine does this by inviting the public to enter a meta-experience, through the Oculus virtual reality headset, where play and creativity are the basis of a parallel reality. The Metaverse, NFTs and gamification have become more than just keywords and we need to leverage the business benefits. Talking, discussing, opening up and embracing are, therefore, the fundamental principles of an industry that, until now, has never been confronted with digital acceleration and the need to be more efficient and less impactful.
To this end the White Circle Room section will host talks, workshops and educational presentations with experts and visionaries of the new. Every day, from Thursday to Sunday, an immersive experience of ideas, consultations, challenges, testimonies and paths synergies and strategies takes the visitors on a circular journey, both physical and cognitive.
Download the programme of talks and workshops.