Following last February’s debut of WSM - White Sustainable Milano, at the PADIGLIONE VISCONTI in via Tortona 58, the event’s narrative path has grown in terms of exhibitors and thematic areas.
The White campaign theme is the value of absolute beauty that equates progressive fashion with animals, the first examples of pure beauty on our planet.
Its subtitle “Unveiling the Fashion Backstage” indicates its mission to promote the production chain related to materials, technologies, zero waste production, customization plus printing and dyeing treatments that are increasingly less impactful on the environment.
The Circular Stage, a platform for the extensive schedule of talks and workshops, will host discussion panels and important training and educational opportunities. The international protagonists of the technological and digital transition, moderated by Federico Ferrazza director of Wired Italia and his editorial staff, will discuss key issues such as digital passports, greenwashing, innovative materials and technologies, regenerative agriculture and the new frontiers of retail.