Milano is the most innovative city in Italy, a place where young designers with visionary ideas and tech startups are revolutionizing the Fashion&Design sector with new solutions and technologies, thanks also to its network of accelerators and incubators

Innovation in fashion and design

There are more than 2,960 innovative startups (+4% on a yearly basis), ranking Milano 2nd city in Europe for fastest growing startups. Italy is the country with the 8th highest number of startup ranked ecosystems (Startup Ecosystem Report 2022).


Prada, Dolce & Gabbana, Moncler, Etro and other Milano’s top fashion brands are on the forefront in offering new experiences in the digital world, leading the way to the future of fashion in the metaverse, whose market value is expected to reach $1,000 bnl by 2030.


The Italian Fashion&Design industry also took significant steps towards more sustainable production and consumption models, enhancing green transition.


Milano’s companies are taking measures to increase sustainability with an ecosystem approach, developing new ecological materials, finding new ways of recycling and increasingly adopting solutions for traceability like blockchain technology. 


The city is also witnessing a growing number of start-ups coming up with disruptive technologies to reduce wastes and improve circularity.