We inaugurate the week of beauty with a show devoted to this ethereal quality. Various artists will perform throughout the evening outside Palazzo Giureconsulti, combining art and elegance, creativity and voluptuousness.

Free event.

Take part in the Milano Beauty Week on the opposite side of Duomo in the historic Palazzo Giureconsulti: for a whole week, the HQ of YesMilano will be transformed into a Beauty Village, hosting beauty experiences together with floral and olfactory workshops, corners dedicated to sustainability, and much more.

From 28 September to 2 October, the Parlamentino of the Chamber of Commerce becomes a stage hosting daily Beauty Talks with experts, opinion leaders and professionals of the cosmetic industry, which can be followed in presence or online.

Then there is the daily rendezvous with The Wellness Lodge in the Palazzo’s loggia, with yoga, face yoga, self-massage and other activities, and with Wine Routine, an experience of chocolate and wine tasting for wellness benefiting the body as well as the mind.

The other hub of the Milano Beauty Week and a new entry for 2023 is Palazzo Castiglioni, the splendid Art noveau palace in Corso Venezia.

DERMOCOSM, the scientific conference focusing on skincare, takes place in Corso Venezia from 28 to 30 September: it’s a medical conference open to pharmacists, beauticians, journalists and all the people with an interest in cosmetic dermatology, which can also be followed via streaming.

From 30 September to 1 October, everybody can take part in Beauty Gives Back, the fundraising initiative in favour of the non-profit “La forza e il sorriso”: all visitors, in exchange for a donation, will be able to choose among the cosmetic products of the companies supporting "La forza e il sorriso", sample Access Bars® massages, and benefit from the advice of a Fashion Stylist, to learn how to enhance the sense of the self through one’s look. Finally, Love is in the Hair will provide hairstyle and hair treatment services, in exchange for a recommended donation to the non-profit organization.

Also not to be missed is the exhibit Viaggio nella profumeria italiana (Journey into Italian Perfumery), where you can see the perfume shops in Milano and elsewhere act as points of reference for cosmetics purchases and beauty advice, and the products and companies which have left a mark on memory and beauty, and the esthetic imagination of women and men.

For a moment of relaxation, take advantage of the inner garden of the Palace and enjoy a five o'clock tea, or enjoy the sunset of September 30 with a Milano Beauty Drink, served from aperitivo time to after dinner.

Take part in the white night of Beauty Week at Palazzo Giureconsulti and Palazzo Castiglioni, where beauty experiences and treatments will be available to everyone in both palaces until midnight. And we’re not done yet: there will be a DJ set in the loggia of Palazzo Giureconsulti and a Beauty Parade!

Free event.

Other unmissable events are the olfactory walks through the streets of the medieval city centre, the odorama movies at the Cinemino, and the free express makeup and beauty routines offered aboard the Beauty Tram.

From Via Mercanti to Piazza Duomo, take advantage of the Beauty Cubes for insights and experiences related to the world of beauty.