Fashion goes digital with an event customised to the evolved needs of the style system.

As the name suggests, Milano Digital Fashion Week will be an agenda of online events from July 14th to 17th, 2020: a global showcase for the menswear spring/summer 2021 collections and the men’s and womenswear s/s 2021 pre-collections.

The Camera Nazionale della Moda Italiana will present a digital photographic and video platform screening interviews and backstage fashion show footage, plus, a schedule of alternative and unique perspectives with slots dedicated to each brand.

A packed and eclectic schedule, much like a live Fashion Week,  enhanced by in-depth webinars on topics dedicated to operators in the sector (on accreditation), plus, lectio magistralis in live streaming with leading figures in the fashion world and entertainment/live performances by creatives.

The fashion shows will be virtual, with the exception of two "analogue" events: on Wednesday 15th July, the Etro and Dolce&Gabbana shows, at 10 a.m. and 5:30 p.m. respectively, will be accessible to a limited audience.

Among the appointments you cannot miss online, available to all fans: on July 14th at 2 p.m. Prada, followed by Alberta Ferretti at 3 p.m.; on Wednesday, July 15th, the digital version of the "physical" fashion shows of Etro and Dolce&Gabbana; on July 16th Ermanno Scervino (11 a.m.), Salvatore Ferragamo (1 p.m.) and Dsquared2 (3 p.m.); on Friday 17th Gucci (2 p.m.), Ermenegildo Zegna (3 p.m.) and Missoni (4 p.m.) final show of the schedule.

The Milano Digital Fashion Week will be the continuation of the “China, we are with you” project, inaugurated in February 2020, that enabled over 25 million people to remotely access all the Milano Moda Donna autumn/winter 2021shows, hence pioneering the first digitalised fashion week.

An event aimed at enhancing the Made in Italy brand, encompassing many great names in Italian fashion and just as many talented young creatives who will project the international fashion showcase into the future with their own trademark of commitment and positivity.

Milano Digital Fashion Week will be available on the National Chamber of Italian Fashion channels (cameramoda.it; Instagram; Twitter; Facebook; Linkedin; Weibo; Youtube) and on an extensive network of digital platforms incorporating digital printing, social media and international influencers.