The novel “House of Gucci” by Sara Gay Forden was made popular by the namesake movie of 2021 starring Lady Gaga and Adam Driver as Patrizia Reggiani and Maurizio Gucci, the man who created a multimillion-dollar fashion house.

Did you know that the story is perfect guide to discover fashionable Milano? Let’s dive into a fashion itinerary across the city center.

Via Palestro: an interesting street

Our itinerary begins in Via Palestro, a historic Milanese street that witnessed the dramatic turning point of the Gucci saga.
As you walk along this street, you’ll find see places of cultural importance, such as the PAC - Padiglione d’ArteContemporanea, GAM - Galleria d’Arte Moderna, and Museo Civico di Storia Naturale (natural history civic museum), offering a blend of art and science that adds depth to your Milanese experience. 

On March 27, 1995, Maurizio Gucci was tragically shot in front of his office in Via Palestro.

Villa Necchi Campiglio: a movie-set gem

Our second stop is the elegant Villa Necchi Campiglio, a house museum used as a location for some of the scenes of “House of Gucci”. This exquisite villa, managed by FAI, the Italian heritage fund, is a precious example of Milano’s 1930s modernism. Stroll through its meticulously designed rooms and manicured gardens, and step back in time to breathe in the glamor of the old bourgeois dynasties of the city.

The villa is open Wednesdays to Sundays from 10:00 to 18:00 (last entry at 17:00).

Piazza San Babila: the busy heart of Milano

Piazza San Babila offers a view of what Milano is all about. 
The Gucci penthouse overlooked the square, which has long been an epicenter of Milano’s busyness and fashionable shopping, linked as it is to Piazza Duomo by Corso Vittorio Emanuele (a parade of popular brands and great shops) and acting as portal to the Fashion District (Via Montenapoleone basically starts here). 

In fact, San Babila it the city’s gateway to the attractions of the city center: it’s where the new M4 metro line arrives from the Linate international airport.

From here, the Duomo, the Galleria and La Scala are all within walking distance or just one subway stop away.
Let the energy of the city flow through you as you go shopping or dining.

Quadrilatero della Moda: a fashionista’s paradise

No visit to Milano is complete without indulging in some retail therapy, and the Quadrilatero della Moda, the city’s fashion district, is the place to be.
Wander among the world’s most renowned fashion boutiques – including the Gucci flagship store– and immerse yourself in the flamboyant elegance and refined style that define this prestigious district of luxury.
Do not miss Via Montenapoleone, because there are no fashion streets like it.

Chiesa di San Sepolcro: a place full of memories

Finally, visit the Chiesa di San Sepolcro, where Patrizia Reggiani and Maurizio Gucci exchanged vows in 1972, as told in the novel.

Although the original Romanesque church no longer stands, the secret subterranean crypt remains as a testament of the city’s major role in early Christianity. 

You can also accessBiblioteca Ambrosiana and Pinacoteca Ambrosiana, featuring paintings by Caravaggio and other major artists and Leonardo’s manuscripts and drawings.

The library hosts one million Renaissance and Baroque printed works, ancient manuscripts, and medieval parchments. 

Both the Biblioteca and the crypt are open every day from 10:00 to 18:00 (last entry at 17:00).


Initiative created thanks to the resources of the Development and Cohesion Plan of the Italian Ministry of Tourism "Piano di Sviluppo e Coesione del Ministero del Turismo"