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Milano Fashion Week Men's
Spring/Summer 2024 Collection
From June 16th to 20th, the Milano Fashion Week Men's - Spring/Summer 2024 Collection endorses fashion’s unique bond with Milano, an exceptional stage for glamour and creativity, but also a platform for innovation and high-quality artisan know-how.
Valentino will open the new round-up of shows - marking the luxury brand’s grand return to the international fashion capital - while Zegna will close it. The FW will comprise 22 in-person and 5 digital fashion shows, 30 presentations, 4 presentations by appointment only and 11 events.
Plus, the return of Marcelo Burlon with an event scheduled within the FW event.
The Milano Fashion Film Festival boosts the MFW profile by combining the art of fashion with that of cinema: from June 12th to 19th launch of the first global fashion film streaming platform, and the first cinema dedicated to fashion films in the metaverse.
The week will both be inaugurated and wrapped up by two big names on the catwalks: Valentino will return to show in Milano on June 16th with his Valentino Uomo The Narratives collection, and Zegna will bring the curtain down on the runway shows on June 19th.
Several brands are making their debut this year, including Andersson Bell, Maccapani, Maison Laponte, Marcello Pipitone – Bonola, Mcm, Setchu and Skin of Nature.
During the Men's Fashion Week, you can follow all the fashion shows and presentations in live streaming or on the maxi-LED screen positioned on the Duomo.
Further content will be broadcast on the maxi-LED in Corso Vittorio Emanuele.
Amongst these, the MFW advertising campaign also uses iconic locations in Milano as a backdrop featuring emerging talents. Shot by photographer Marco Imperatore with styling by Roberta Astarita.
Always at the forefront in the field of fashion, cinema and visual culture, the Milano Fashion Film Festival launches two remarkable projects for this ninth edition, accessible from June 12th to 19th:
- the Streaming Platform, a chance to immerse yourself in the vast universe of 270+ fashion films in free streaming with open access. A precious source of research, creative inspiration, new trends and aesthetic codes from more than 60 countries.
- the Fashion Film Festival Milano in the Metaverse, thus confirming itself as the first fashion film festival to launch in the Metaverse. Meta-viewers are invited to discover the best fashion films made with artificial intelligence and Web3 technologies, by connecting to the spatial.io digital platform.
The festival’s philosophy has always been ‘The Big helps the Small’: simply register on the official website to view the creations of the most renowned names such as Gucci, Prada, Miu Miu, Dolce & Gabbana, Burberry, Alexander McQueen, Vivienne Westwood, Louis Vuitton, Givenchy and Jacquemus, as well as those of extraordinarily talented emerging directors.
To wrap up, on June 19th, high-profile personalities from the fashion, art, cinema and culture industries in general will attend the Fashion Film Festival Milano 2023 Award Ceremony at the Odeon cinema to celebrate the winners of the 16 categories, who will receive exclusive trophies created by the renowned Italian artist Fornasetti.
The contemporary fashion concept trade fair WHITE returns in June and launches a new content show, WHITE RESORT, dedicated to the swimwear and resort wear segment.
It will make its debut on Sunday, June 18th 2023, and continue on the 19th and 20th, in tandem with the Milano Fashion Week Men's at the Base Ex-Ansaldo venue in Via Tortona 54.
White Milano confirms its status as an international springboard promoting the excellence of numerous micro-enterprises, in the capable hands of young fashion and design entrepreneurs, who wish to present their labels to foreign buyers. A trade fair that promotes a lesser-known aspect of Made in Italy, prioritising research, luxury and niche brands.
