At Giureconsulti, the renaissance palace property of the Milan Chamber of Commerce, Luca Martinazzoli of YesMilano and Carlo Antonelli of Fiera Milano presided, in the physical presence of science-fiction writer Bruce Sterling, a remote panel of international experts for this year’s digital edition of BIT, the international tourism fair organized each year by Fiera Milano. The talk verdged on the future of travel and tourism thirty years from now, after the (temporary?) setback that the tourist industry has suffered with the pandemic.
Luca Martinazzoli thus introduced the main issues to be debated by the guest speakers along with long-term scenarios: i) The relationship between travel and large urban spaces; ii) the relationship between travel and luxury and the individual allocation of time to leisure activities; iii) luxury as a lifestyle and consequent impact on tourist demand; iv) the importance of tourism on the urban and national economy. Carlo Antonelli interacted with the panel, by egging them on to move beyond the short-term horizon, still affected by epidemiological restrictions, towards the far future of tourism as a unique form of experience, exploration, discovery, immersion, pleasure.
WATCH THE VIDEO OF THE COMPLETE TALKS
Below for this special edition of YesMilano Wire, the highlights of the speeches by Bruce Sterling, genius of cyberpunk, Tyler Brûlé of Monocle magazine, Luca Finardi of Mandarin Oriental, Fabio Cannavale of Lastminute.com, Frank Uffen of The Student Hotel, Davide Grasso of Maserati Cars, and Massimiliano Valerii of CENSIS national social research institute.