Milano is always the same, because it is never the same

The districts of the city at the center of the new YesMilano communication campaign

The stage of the Teatro alla Scala and the Balera dell'Ortica dance floor; the bull in the Galleria and the pink flamingos of Villa Invernizzi. Leonardo's Last Supper, but also dinners in Brera; the frescoes of the Church of San Satiro and the graffiti of Lambrate; the Central Station, the tram and bike sharing. Piazza Affari and the Open Squares with ping pong. And then the CityLife towers, the golden one of Fondazione Prada  and Kiefer's Seven Heavenly Palaces at the Pirelli Hangar Bicocca. The Vertical Forest, Porta Venezia, the Fashion District, ChinaTown, via Padova, Bicocca, the Navigli, Lorenteggio, the Bovisa and Baggio.


The neighborhoods, the city life’s engine, are the protagonists of the new communication campaign "Milano is always the same because it is never the same", launched with the YesMilano brand in collaboration with the Milanese headquarters of Wunderman Thompson - WPP Group.


A city that changes day by day and always awakening different. New. The video tells the liveliness of stimuli and the variety of experiences that the city can offer, a narration that also passes through the voice and participation of artists and personalities dear to Milano, well known nationally and internationally.


Meet the neighbours!

Here are some Neighborhood Stories to discover Milano through the voice of its citizens.