How to best celebrate the extensive history of the iconic Giorgio Armani? The way we are is an immediate and engaging response to a pressing desire for values, aesthetics, ideas and new worlds. From accessories to the signature gender-fluid understated style, from Milano to all the global metropolises, from cities to exotic places, from heroic and erotic bodies to the pages of Emporio Armani Magazine.

The distinctive emblem of the eagle is omnipresent: never just a simple logo but the sign of an increasingly aggregative universe. 

Purchase your ticket now and you too can experience the exciting history of the iconic brand.

Take a leisurely stroll around the streets that symbolize the invincible Made in Italy elegance and attract millions of tourists every year, enticed by the names of the most important designers.

Follow the Italian television series ‘Made in Italy’ starring Margherita Buy, Greta Ferro, Marco Bocci and Raoul Bova, on  Prime Video or Mediasetplay to take a step back in time and delve into the lively vibe of Milan in the ‘70s, which saw the birth of Italian prêt-à-porter fashion.

You will be spoilt for choice in Milano: you can ‘Shop until you Drop’ because whatever you are looking for - be it trendy and fashionable or handcrafted and vintage - Milano has the shop for you!

Check out the best shopping streets here.